Ever notice how politicians seem to have a completely different voice—down to the accent—depending
on which state they’re campaigning in? It turns out science is on their
side. New research presented at the annual meeting of the Acoustic
Society of America in Indianapolis shows that good public speakers use a
mix of high and low pitches—and that you can manipulate your voice to
get what you want.
Researchers at UCLA recorded
speeches by prominent male leaders and politicians in Italy, France
and
Brazil. They used a synthesizer to blur the actual meaning of the words
said while keeping the tones, duration and rhythms recognizable. They
then asked study participants to listen to the speeches and give each
speaker qualities like sexy, wise, fair, dishonest or attractive.
They found that no matter the language, effective speakers share
similar qualities that get people to respond, regardless of what they’re
actually saying. Speakers who had lower voices were perceived as
dominant or threatening, and speakers who had higher voices were
perceived as sincere, calm and reassuring, but also submissive.
Both types of tones can be considered charismatic in different ways,
depending on who’s listening. The researchers found the best speakers
were the ones who stretched their vocal register to both high and low
points, depending on what they were saying and who their audiences were.
Researchers at UCLA recorded
speeches by prominent male leaders and politicians in Italy, France and
Brazil. They used a synthesizer to blur the actual meaning of the words
said while keeping the tones, duration and rhythms recognizable. They
then asked study participants to listen to the speeches and give each
speaker qualities like sexy, wise, fair, dishonest or attractive.
They found that no matter the language, effective speakers share
similar qualities that get people to respond, regardless of what they’re
actually saying. Speakers who had lower voices were perceived as
dominant or threatening, and speakers who had higher voices were
perceived as sincere, calm and reassuring, but also submissive.
Both types of tones can be considered charismatic in different ways,
depending on who’s listening. The researchers found the best speakers
were the ones who stretched their vocal register to both high and low
points, depending on what they were saying and who their audiences were.
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